When looking to grow your business, don’t overlook the one tactic that delivers a fantastic Return on Your Investment (ROI) — email marketing. According to the Direct Marketing Association (DMA) email is bringing in $40.56 for every dollar spent on it in 2011. And, believe it or not, but open rates on email campaigns are also trending up. In the fourth quarter of 2011, Epsilon and the Direct Marketing Association’s Email Experience Council report a 7.8% increase in open rates from just one year earlier. Click rates remained stable at 5.5%. Remember, to boost your lead generation results, you must commit to a long-term email campaign that drips on your prospects and offers them a compelling reason to respond. By using the email marketing available within the LIFR Sales System, you will generate results.
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